Monday, August 6, 2007

SEO Training Atlanta, GA - Search Engine Marketing Course

I'll be returning to Atlanta, GA on Wednesday, September 12, 2007 to offer my "Fundamentals of Search Engine Marketing" Training Course at the Association of Video Professionals Training Conference.

HOTEL: Days Inn Downtown Atlanta
DATE: Wednesday, September 12, 2007
TIME: Choose either 8:00 - 12:00 PM or 1:00 - 5:00 PM
COST: Free for AVP Members. Only $295 for Non-AVP Members

This will be slightly different than the usual full-day class. I'm cutting the material down to four hours, with plenty of time for Q&A. This will be more of a lecture style presentation, with no hands-on software training. Laptops are optional. Here is a preliminary outline:

Introduction to Search Engine Marketing
  • Defining SEM, SEO, PPC, usability
  • The top search engines and their relationships
  • How search engines work
Targeting the Right Keywords
  • Uncovering the right keywords
  • Understanding the conversion cycle
  • Overview of keyword research tools
Optimizing your Content

  • What a search engine spider sees
  • Writing for search engines
  • Creating and optimizing new content
Avoiding SEO Pitfalls

  • Identifying spider traps
  • Avoiding Spam
  • Using site maps
Building Link Popularity

  • Link analysis: quality vs. quantity
  • Performing competitive link intelligence
Measuring Your Results (ROI)
  • Defining your web site’s goals
  • Reporting using Google Analytics or other programs
Starting a PPC Campaign

  • Google AdWords and Yahoo Search Marketing
  • How and why to avoid clicks
Recap and Resources
  • The Top 10 Most Important Tasks you Must Perform
  • Putting your plan into action
  • Helpful websites and books
As always, there will be lots of real-world examples. The class will focus on Search Engine Marketing for video professionals, but the information is easily transferable to any product or service in any industry. In particular, I'll be discussing local search quite a bit.