Thursday, August 12, 2010

Targeting the SMERF Market Segment

Clean Comedy Acts for Special Events. That's what you can expect to find at LarryWeaver.com. The site has undergone a lot of changes over the past 15 years. Our most recent redesign reflects our renewed focus on providing comedy acts for Association, SMERF & government meetings.*

Old Design
Old Design
New Design
New Design

*No, not Papa SMERF. I'm talking about the Social, Military, Educational, Religious, and Fraternal market segment.

In the past we have featured musical acts and novelty attractions as part of our core offerings. And while the economy has forced other agencies to expand their offerings to survive ("Hire a Comedian! Book a DJ! Groom your Dog!), we've decided to go the opposite direction. We are now more niche than ever.

Crazy? Maybe. But my reasoning is simple: booking comedy is my passion. If I have to offer other products and services that I'm not enthusiastic about just to make ends meet, I may as well go get a "real" job. It might finally make Mom happy, but who would provide clean comedians for the SMERFs?

And don't worry -- if you need to hire a DJ or get your dogs nails clipped, I'll be happy to recommend you to some fine folks down the street.

Find Comedians for Hire

No comments: