*No, not Papa SMERF. I'm talking about the Social, Military, Educational, Religious, and Fraternal market segment.
In the past we have featured musical acts and novelty attractions as part of our core offerings. And while the economy has forced other agencies to expand their offerings to survive ("Hire a Comedian! Book a DJ! Groom your Dog!), we've decided to go the opposite direction. We are now more niche than ever.
Crazy? Maybe. But my reasoning is simple: booking comedy is my passion. If I have to offer other products and services that I'm not enthusiastic about just to make ends meet, I may as well go get a "real" job. It might finally make Mom happy, but who would provide clean comedians for the SMERFs?
And don't worry -- if you need to hire a DJ or get your dogs nails clipped, I'll be happy to recommend you to some fine folks down the street.
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