Monday, November 3, 2008

How to Attract Top Affiliates

I don't have a ton of experience with affiliate marketing. When I launched the Funny Employee Awards affiliate program earlier this year, I wasn't sure what to expect. Luckily, I've received some excellent advice from Jeremy Schoemaker:
"For affiliates its pretty simple… they either make money or they don’t. If I were you I would blow it out of the water by offering a MUCH higher payout. I think its as important for you to get brand recognition as it is to get sales $$$ at this time.
Here is the scoop when it comes to affiliates. They are SO adverse to change but once they try it they will probably keep going. So your goal is just getting them to try it. Maybe offer a 100% payout for their first month? Sure you break even for their first month but the brand recognition and buzz might be worth it.""
Offering 100% payout for the first month is such a great idea, and I never would have thought of it. It's definitely something I'm going to try for my next project.
In the meantime, if you have some great ideas for promoting my eBook "Funny Employee Awards," join my affiliate program and drop me an email. I can offer a much higher payout listed on the site if you can deliver the traffic.

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