This is a sponsored post that contains affiliate links.
"In the two weeks following installing the Trust Guard seals on my site, sales increased 116% over the prior two week period! Clearly, I've been losing sales for months by not having a third-party site verification like Trust Guard. On the Internet, Trust is everything. Thank you Trust Guard! I'm glad I found you." - Larry Weaver, FunAwards.com
This bold testimonial appears on the website of Trust Guard, a site that sells third-part website verification seals. As the author of the quote, I can tell you that it is 100% true.
I installed the seals on Sunday, April 6, 2008. Comparing a 30-day period before and after installing the seals, sales were up 72.5%.
The reason is simple - people need to feel confident making a transaction on your website. No matter how professional your site looks, people will always (rightfully so) be leery of entering their credit card information.
With Trust Guard, customers can click on the seals to instantly verify your site's credentials without leaving your site, giving them confidence to complete their purchase.
Before discovering Trust Guard, I had investigated BBB, HackerSafe, Truste and Verisign. These verifications can easily cost you $1,000+ each. Trust Guard gives you multiple types of website verification for a much lower price. I chose the multi-seal package for the yearly rate or $397. It paid for itself very quickly.
The bottom line is this: If you need an economical way to create trust on your website, you can't go wrong with Trust Guard.
Although this post contains affiliate links, all opinions are my own.