Friday, November 7, 2008

Million Dollar Marketing Report - October

This is part of a series of posts on the Million Dollar eBook Marketing Plan. Here are the highlights of my "Funny Employee Awards" book promotion for the month of October:
Thursday, Oct 2 - PR: pitched the story directly to magazine editors via email.
Friday, Oct 10 - Mailer: mailed 1,250 postcards to corporate entertainment buyers (previous clients, not a purchased mailing list)
Wednesday, Oct 15 - Email: emailed 2,500 clients (not a mailing list)
Ongoing Marketing Tasks:
  • Wrote two solid blog posts per week and cross-posted on Twitter, Facebook, MySpace, LinkedIn Answers, Yahoo Answers, and more.
  • Recruited affiliates via email and personal contact to promote the book.
I spent the majority of the month prepping for the two big pushes in Nov/Dec: morning radio interviews and press releases.
Will I reach my unrealistic goal of $1,000,000 in sales by the end of the year? Keep checking back to find out. Do your part: buy the book and spread the word...

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